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Branding
         Dume — Future of Medicube
         Micro — Rebranding for New Design Target
         Lasaura —  Tech Solution for Martian Living
         Peart ST Arthouse — Community for Next Gen Artists

Fashion
         Essentials Design — Womenswear & Menswear
         Knits and Sweater Design —  Menswear
         Brand collaborations — Capsule Collection
         Sportswear Project — Menswear
       


Lasaura
Tech Solution for Martian Living
Brand Future



Images in this project were created using Midjourney, and other AI-powered image and text generation tools


The Celestial Living Tech

Lasaura is a brand on Mars centered around Linklet, a wearable interface controlling home automation and providing a familiar welcome on the new planet. Through interviews and research,  my team and I identified a universal desire for comfort on Mars, positioning this project as a tangible step towards making human life there both feasible and fulfilling.





The work was completed in collaboration with Lyric Ellis and Gilmer Maluyao under the supervision of Liisa Puolakka, Lauren Cantor, and Ron Romero









Please contact if you’re interested in learning more.
Third-party images, text, and logos are the property of their respective rightsholders. They are intended for educational purposes as part of a student presentation and are used for demonstration only.

©2026 Jay Kim. All Rights Reserved