Needs for Core Offering Led the development of the Essentials Shop for a fast-fashion brand, addressing the need for a core offering that attracts a diverse customer base. Implemented a strategic approach to seasonal essentials, ensuring a consistent yet dynamic assortment with a focus on mix-and-match versatility. Developed color palettes and material selections that enhance wardrobe building and inspire effortless everyday outfits, from weekday to weekend.
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