About — Jay Kim

A fashion designer, brand strategist, and design director

Jay is a fashion designer, brand strategist, and a design director driven to understand and anticipate human needs, leveraging insights to explore solutions that propel brands forward.

I'm a person who's always up for new challenge, a deep conversation, and a good laugh. The weird and wonderful make my heart sing. I'm all about creating things that spark joy, wonder, and connection in the world. Studying Fashion design in my undergraduate taught me the importance of detail, where every stitch, silhouette, and collections carry intentionality and purpose, transforming designs into compelling narratives. Now, I'm diving into brand design and strategy to help others tell their stories in a meaningful way. My early role as the family translator, navigating a new language and culture, honed my communication skills and fostered a deep empathy for others. My multicultural upbringing has given me a unique ability to find common ground and bridge gaps even in the most unexpected places. I believe I'm here to embrace the unfamiliar, the quirky, the beautiful differences that make us human, and to tell stories that resonate, inspire, and ignite change.