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Branding
         Dume — Future of Medicube
         Micro — Rebranding for New Design Target
         Lasaura —  Tech Solution for Martian Living
         Peart ST Arthouse — Community for Next Gen Artists

Fashion
         Essentials Design — Womenswear & Menswear
         Knits and Sweater Design —  Menswear
         Brand collaborations — Capsule Collection
         Sportswear Project — Menswear
       


Dume
Brand Innovation
Future of Medicube



Images in this project were created using Midjourney, and other AI-powered image and text generation tools


What’s Next for MedicubeMedicube is a leading Korean skincare brand known for its tech devices to treat any skin concerns. Dume is a sub brand born from the trusted science of Medicube and it offers more than just products. It reimagines skincare as a holistic "Skinsight Studio" that helps customers with personalized solutions. I've evolved the brand from a traditional skincare to a skin technology by market research, consumer needs and the emerging trends.  





Brand  Strategy
Positioning
The only Skinsight Studio that helps urban skinthusiasts to get health insights through skin technology.

Ambition
By 2030, we have 20 million active users receiving recommendations from the Global Wellness Institute and the International SPA Association.

Purpose
We are here to celebrate the health of every skin on this planet.

Values
Eccentric:  We are for those who are seeking something delightfully peculiar.
Imaginative:  We ensures that every decision is informed and every outcome is exceptional.
Sprightly:  We embody an amiable spirit, infusing every interaction with a festive and ecstatic energy.







Please contact if you’re interested in learning more.
Third-party images, text, and logos are the property of their respective rightsholders. They are intended for educational purposes as part of a student presentation and are used for demonstration only.

©2026 Jay Kim. All Rights Reserved