A design creative in branding and fashion
Dume is the tech-driven evolution of Medicube. As a Skinsight Studio, it combines clinical research with emerging trends to transform traditional skincare into personalized skin technology.
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I’ve shifted Microlino’s vision from innovative tech to the modern urban experience, centering our brand on the aspirational, eco-conscious tribe leading the way in sustainable city life.
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Lasaura is redefining life on Mars through Linklet—a wearable interface that masters home automation and brings a sense of "home" to the red planet. Grounded in research on human comfort, turning Martian colonization into a fulfilling reality.
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Peart Street Arthouse is where digital natives find community. From annual fairs to interactive meetups, we provide a dedicated space for artists and enthusiasts to showcase work, connect deeply, and rediscover life beyond the digital world.
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Fashion
Led the development of a core collection for a major fast-fashion brand, focused on mix-and-match versatility. By creating a seasonal palettes and materials from start to finish.
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Managed Men’s knits and Sweater from initial ideation to final product. By collaborating closely with production and marketing teams, I aligned the brand vision and drive measurable sales growth.
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Worked on seasonal capsules through brand partnerships. By coordinating between internal teams and external collaborators, I ensured every collection delivers a fresh, cohesive story that resonates with both audiences.
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This project was developed for a global sports heritage brand, focusing on elevating their brand presence through visual storytelling. The goal was to create a cohesive design language that resonates with both players and enthusiasts.
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