A fashion designer, brand strategist, and design director
About
BRAND POSITIONING
The work was executed under the supervision of Lauren Cantor, Susan Gornell, Petrula Vrontikis, Gerardo Herrera, and Charles Lin.
77% Three in four of Gen Z select at least one creative activity such as drawing, illustrating, journaling, or playing an instrument spening their time offline.
79% Endless choices has transformed into a psychological burden and young people are overstimulated but under-socialized.
- Creating a community-driven brand for a specific target audience
- Technology to enhance the art experience
- Offering art fair events, workshops, and online platforms for purchase
- Growing interest in experiential art
- May lack initial recognition
- Over-reliance on digital tools could detract from the authenticity
- Maintaining the unique and intimate atmosphere may become difficult as the community grows
- Collaborating with brands, known artists, and organizations can increase reach, credibility, and revenue streams
- Concept can be replicated in other cities or regions
- Economic instability can impact consumer spending
- High in competition
- Negative Publicity
- Changing Trends
It's a holistic experience that integrates art appreciation, creative expression, community building, and mindfulness practices. This unique blend caters to a design target who are seeking more than just a transactional art purchase.
Personalized Experience
We focus on creating an intimate experience for our members. This is achieved through smaller-scale events, and a welcoming environment that encourages connection. It fosters a sense of belonging, making members feel valued and more connected.
Authentic Connection
We actively supports and help artists grow and meet their mentors. This focus on emerging artists not only cultivates a vibrant but also attracts next-gen collectors who are interested in discovering new talent and investing in pieces that resonates with them.
— Alahna (25), illustrator based in Colorado
“I've always wanted to meet Lina Kutsovskaya somewhere at an art event. I just like to dream about the potentials of connecting with people.”
— Sydney (27), graphic designer based in Los Angeles
- Launch the Peart St Arthouse online Platform and mobile app
- Partnership with influencers
- Active on social media accounts
- 500K social media followers
- Partnership with local artists, and Next Gen collectors
- Expand the online platform with creator profiles, and an online marketplace to explore works.
- Host a series of smaller, intimate pop-up events in various locations to test the concept and gain traction.
- 1M social media followers
- Partnership with galleries owned by young collectors
- Host art fairs in multiple cities across the country every year
- Develop a Peart Street merchandise line featuring exclusive designs by featured artists.
- Launch a dedicated Peart Street Streaming series featuring interviews with artists, collectors, and creators in the world.
- 5M social media followers
- International markets, establishing a global presence and connecting with diverse creative communities.
- Launch a philanthropic initiative that leverages art and creativity to support underrepresented communities or cultural issues.
- 10M social media followers
Please contact if you’re interested in learning more.
Third-party images, text, and logos are the property of their respective rightsholders. They are intended for educational purposes as part of a student presentation and are used for demonstration only.
Third-party images, text, and logos are the property of their respective rightsholders. They are intended for educational purposes as part of a student presentation and are used for demonstration only.