MENSWEAR

Knits and Sweaters Design

Concept and Color

"Nostalgic Threads: A Collection of Personal Narratives"

The concept explores the profound connection between garment and wearer. Inspired by the enduring beauty of homespun textiles and the unique character of handcrafted objects. Deconstruction becomes a tool for revelation, revealing the hidden layers of history within each garment. Through careful mending, patching, and the incorporation of found objects, each garment becomes a unique expression of its wearer's journey.Encouraging wearers to embrace their personal history and a sense of cherished imperfection.

Materials

This fall men's collection embraces a refined yet rugged aesthetic, utilizing a carefully curated selection of high-quality materials. French Fleece offers comfort. Intricate patterns and textures are introduced through the use of jacquard fabric, while classic woven plaid brings a touch of heritage. Comfortable cotton sweaters provide a versatile base layer, and a decontructed fashion third piece. The canvas jacket offers both style and practicality for unpredictable fall weather.

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Jay is a brand strategist and a fashion designer driven to understand and anticipate human needs, leveraging insights to explore solutions that propel brands forward.

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